Brainstorming for Alot.com Toolbar and Homepage

Today we held our first brainstorming session since I’ve been on the Miva Direct team.  It was a huge success.  I want to share three things that I think helped us stay on point, and leave the room with a great feeling of accomplishment.

1.  Goals – My colleague Sean Conrad pointed out that before we start the brainstorming process we needed to articulate the goal of the meeting.  This goal was shared with the group prior to our meeting, and I wrote it on the white board for everyone to reference during the session.

2. No interruptions – Key to our success today was respect.  Respect for the Alot.com product team, marketing team, and sales/BD teams that were all represented.  This rule again was communicated via email to the Alot.com team first, and reiterated on the white board.

3. We are greater than Me.  I’ve attempted to make it clear to the entire Miva team that we are greater together than as individuals, and once we harness this power – we’ll be ready to make some great things happen.

 

We took copious notes, and will assign cost analysis to team members.  Once that’s complete an airtight proposal will be issued to management.  This is the first step in toward truly integrating all brainpower for the Alot.com brand.  I’m fired up, and I think the team was excited as well.

Online Ads are Alive and Well

Despite our current financial crisis, US Internet ad revenue rose in the 3rd quarter of 2009 according to Yahoo Finance AP Writer Rachel Metz.

Metz goes on to say “The report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP said that online advertising revenue totaled almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.”

Seeing an increase regarding any economic activity these days is a good thing, but it’s certainly encouraging for the online world to see stories like this.  The manner in which online advertisers can performance (when a consumer clicks on ads) is a direct indicator of it’s success.  Other media doesn’t offer the ability for the advertiser to track ROI.  Online advertising is truly Direct Marketing on Steroids.

FINALLY – Good news!

Alot.com

Next week I’ll officially start at MIVA, Inc.  I’ve been reading as much as I can about MIVA Direct, and Alot.com so I can hit the ground running.  Since I’ve never been exposed this type of sell specifically, I’m really looking forward to learning from everyone involved.  I thought I’d share some preliminary details about Alot.com:

• Vertically Focused toobar brand launched in Q4, 2007
• Over 3.3 million live users as of Oct. 2008
• Fully configurable toolbar and homepage product launched Oct 2008 – Beta versions launched July 2008
• Flagship brand of MIVA Direct, a dvision of MIVA, Inc (NASDAQ:MIVA)

The more I get settled in, the more information I’ll share. Right now, I’m looking to expand relationships with any brands that would like to partner with us for their own personal toolbar. There are over 35 verticals thus far.