Despite our current financial crisis, US Internet ad revenue rose in the 3rd quarter of 2009 according to Yahoo Finance AP Writer Rachel Metz.
Metz goes on to say “The report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP said that online advertising revenue totaled almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.”
Seeing an increase regarding any economic activity these days is a good thing, but it’s certainly encouraging for the online world to see stories like this. The manner in which online advertisers can performance (when a consumer clicks on ads) is a direct indicator of it’s success. Other media doesn’t offer the ability for the advertiser to track ROI. Online advertising is truly Direct Marketing on Steroids.
FINALLY – Good news!