New Years Resolutions for the Interactive Advertising World

December 29, 2008

It’s that time of year again, when you make promises you can’t keep, over commit to Gym time, work hours, and time spent on that novel you started Freshman year in College.   After setting to work on my own list of New Years Resolutions, I thought it may be valuable to scour the Internet and aggregate a few of my favorite lists from the on line advertising world.  Take a look:

resolutions Click this link to check out MediaTwo – Interactive Ad Agency‘s resolutions.

Media Post did something different this year, and offer New Year’s Resolutions for Hispanic Marketers; HERE

Adotas is always insightful.   Take a look at their resolutions.  All of which I agree with. If I were to put them in order of importance, I’d list

Better Engage Users Through Social Interaction as my number one

Kudos to the team at Adotas. I believe their list is one of the most comprehensive I could find.

Here are my 5 Resolutions for 2009:

1. Listen to our users more. The brand is a phenomenal product.  We need to break down walls and allow our users to give us feedback about the product.  This will allow for champions for the brand, and provide a forum for us to share information.

2. Continue to be the “white hat” provider of downloadable toolbars.  We have a strong relationship with Google, Truste Certification, and will continue to develop and cultivate strong working relationships.

3. Test, test test.   Our team has so many great ideas that will enhance our users experiences that it behooves us to test everything.

4. Continue to pay attention to ROI.  It’s easy to get caught up in big deals attached to big dollar signs.  If there’s no attention to ROI, we’re shooting ourselves in the foot.

5. Stay focused.  As we grow and continue to generate revenue, it’s easy to rest on your laurels.  We need to stay focused and push each other (especially in such a volatile economic environment.

Brainstorming for Toolbar and Homepage

December 3, 2008

Today we held our first brainstorming session since I’ve been on the Miva Direct team.  It was a huge success.  I want to share three things that I think helped us stay on point, and leave the room with a great feeling of accomplishment.

1.  Goals – My colleague Sean Conrad pointed out that before we start the brainstorming process we needed to articulate the goal of the meeting.  This goal was shared with the group prior to our meeting, and I wrote it on the white board for everyone to reference during the session.

2. No interruptions – Key to our success today was respect.  Respect for the product team, marketing team, and sales/BD teams that were all represented.  This rule again was communicated via email to the team first, and reiterated on the white board.

3. We are greater than Me.  I’ve attempted to make it clear to the entire Miva team that we are greater together than as individuals, and once we harness this power – we’ll be ready to make some great things happen.


We took copious notes, and will assign cost analysis to team members.  Once that’s complete an airtight proposal will be issued to management.  This is the first step in toward truly integrating all brainpower for the brand.  I’m fired up, and I think the team was excited as well.