Bottom Line or Flat Line

February 12, 2009

Content, relevance and intent will definitively save the online medium. Justifying every dollar of your marketing budget, brand awareness that is held accountable to driving revenue and sales as well as driving brand is paramount.

Many of us are seeing shrinking advertising budgets. We’re seeing a shift to ROI in the online world which is great. But we still need to prove ourselves, create new forms of measurement and earn the respect we so desperately seek. Why do all of those media dollars still end up on TV? Why isn’t everything coming our way?

We need to have an engaging and relevant message for online users. Targeting, websites that add value, smarter search, user generated content and how to leverage that will crack open the vault.

Advertisers will welcome us as soon as we can prove we’re not wasting anyone’s money.

That’s our challenge for 2009. joy1

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Online Ads are Alive and Well

November 25, 2008

Despite our current financial crisis, US Internet ad revenue rose in the 3rd quarter of 2009 according to Yahoo Finance AP Writer Rachel Metz.

Metz goes on to say “The report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP said that online advertising revenue totaled almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.”

Seeing an increase regarding any economic activity these days is a good thing, but it’s certainly encouraging for the online world to see stories like this.  The manner in which online advertisers can performance (when a consumer clicks on ads) is a direct indicator of it’s success.  Other media doesn’t offer the ability for the advertiser to track ROI.  Online advertising is truly Direct Marketing on Steroids.

FINALLY – Good news!