Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.”

October 29, 2007

NEW YORK –, Inc. (, the New York-based online marketing solutions provider, officially announced that Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.” The account is managed under Bazaar Advertising, a division of AzoogleAds.

This announcement comes on the heels of the successful integration between AzoogleAds and recently acquired Bazaar Advertising, a San Francisco-based search engine management and advertising technology company. This move calls further attention to the company’s expanded suite of search marketing services and ability to work with leading, top tier clients.

“Our strategy is to continue to grow our client’s customer acquisitions by coupling science and technology with real direct marketing savvy, not through incentive offers or gimmicks. The results we are seeing so far from the Blockbuster partnership shows that we are doing just that,” says Randy Nicolau, CEO of AzoogleAds.

About AzoogleAds:

AzoogleAds (, founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company’s unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

CPA, CPM, Search AOR

July 19, 2007

I cannot tell you how fired up I am about what’s happening internally here at Azoogle! Since 2000 Azoogle has been the premier performance based ad network. About a month ago we have expanded our product offering to CPM Media Planning, as well as Search AOR services. In less than a month we’ve already moved forward with million dollar media buys, and have signed Blockbuster, and Thumbplay as Search AOR clients!

Talk about wanting to get out of bed in the morning! There are so many great things going on here!