Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.”

NEW YORK – Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, officially announced that Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.” The account is managed under Bazaar Advertising, a division of AzoogleAds.

This announcement comes on the heels of the successful integration between AzoogleAds and recently acquired Bazaar Advertising, a San Francisco-based search engine management and advertising technology company. This move calls further attention to the company’s expanded suite of search marketing services and ability to work with leading, top tier clients.

“Our strategy is to continue to grow our client’s customer acquisitions by coupling science and technology with real direct marketing savvy, not through incentive offers or gimmicks. The results we are seeing so far from the Blockbuster partnership shows that we are doing just that,” says Randy Nicolau, CEO of AzoogleAds.

About AzoogleAds:

AzoogleAds (www.AzoogleAds.com), founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company’s unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

Account Management

Over the past two years here at Azoogle, we’ve seen tremendous growth. Part of that growth includes growing internally with our process, etc. One of the most simple yet effective ways of avoiding any sort of trouble down the line with any client has been the trusty weekly conference call. I’ve been luck to have some of the best clients out there (GE, Scholastic, Blockbuster, Netflix, Nutrisystem, Stamps.com, IAC/Ask.com) to name a few. These guys are at the top of their game, and expect their vendors to be as well.

Recently Karn Aquilino, our “rock star” Account Manager and I spent 4 hours meeting with Scholastic up in Connecticut. We had a phenomenal meeting, with lots of “Take-aways”….so far the easiest to implement with the greatest impact has been our very simple, yet highly effective weekly con call.

The client gets to review their “to do” list, we get to cultivate a relationship with our client, and get to know how to best service them, all while we have some fun on the call.

Recently the guys at IAC/Ask.com decided to play a joke on Karen and tell her that the whole campaign was being pulled….in a panic Karen IM’d me to jump on the call…where I heard the team laughing hysterically….wow….can’t wait to see what they do on April Fools day if this was just a hum drum Monday in August!

CPA, CPM, Search AOR

I cannot tell you how fired up I am about what’s happening internally here at Azoogle! Since 2000 Azoogle has been the premier performance based ad network. About a month ago we have expanded our product offering to CPM Media Planning, as well as Search AOR services. In less than a month we’ve already moved forward with million dollar media buys, and have signed Blockbuster, and Thumbplay as Search AOR clients!

Talk about wanting to get out of bed in the morning! There are so many great things going on here!