The crowd pleasing highlight of the event had to be the one minute speed dating. Imagine a room full of the largest brands you can imagine, all allowing you 60 seconds to hit them with your elevator pitch, and see if you can’t help their business in some way. Awesome, just awesome.
I have to admit that at first I was a bit sceptical, but after getting past that initial fear, the session was fantastic. It was a breakneck speed, and you had to have your act together. In the end it was the ultimate ice breaker. After trying to tell someone about Azoogle, and then ask them what they do for say…Etrade, the minute was up, but now you can approach a familiar face at events later in the day.
I was impressed by the pure energy of the attendants as well. Everyone was there not only to network, and have fun, but also to share learning, and to help make everyone better at online advertising and marketing. The round table discussions were incredibly informative. I mean, think about it…when was the last time you got to sit at a table with Sr. Level Executives at Doubleclick, Ave A, Sony, AND Revlon to chat about “what’s next in the online world”!!
This is one conference that should be a “must attend” for anyone in the online world.
Some of the topics discussed: CPA, CPM, Widgets, Intext Adveterising, Online Video ads, Podcasts.
So this morning I got into the office after a great long weekend to check my calendar. Holy Cow! I’ll be out of the office 70% of the month bouncing around to come phenomenal places, and meeting with some of the best minds in the interactive industry. Next week I’ll be in Cornado, California at the iMediaConnection Brand Summit. This is going to be phenomenal! They’ll be more tahn 160 senior level marketing executives from major brand companies. Here is a brief sample:
The Advisory Board is composed of following industry thought leaders:
Jonathan Adams, VP, Director – Media, Digitas
Sean Cheyney, VP, Marketing & Business Development, AccuQuote
Jarvis Coffin, CEO, BURST! Media
Tom Hespos, President, Underscore Marketing
Clark Kokich, CEO, Avenue A I Razorfish
Scot McLernon, former SVP, Sales, CBS Digital Media
Dave Morgan, Chairman, TACODA
Mark Naples, Managing Partner, WIT Strategy
Correy Honza, Director of Internet Marketing, Quiznos Corporation
Sheryl Biesman, Manager of Online Marketing, Pharmavite
Bryan Stapp, CMO, Quicken Loans
I’ll be at this show until Thursday of next week, and heading to Shop.org the week after in Las Vegas! Shop.org is the association for retailers online. I’ve attended this show in the past, and this is a top notch event that I recommend everyone attend.
I’ll be sure to post a detailed review while at each event, and some post event thoughts