Why Skittles Rule

March 3, 2009

This morning while reading the Journal there was a huge story covering Skittles.  Apparently they have some super savvy people working over there at Mars Snackfood because the team has leveraged the heck out of social media, and they’re reaping the rewards – Skittle style.  When asked for a quote regarding the brand, their Agency Strategist offered one of the most delightful fun descriptions of a brand I’ve ever heard:unicorn

Ben Weisman, a strategist at Iris-New York, said the move paints Skittles as a “daring, out-of-the-box, unicorn-riding, candy-loving, fantasy-meets-reality, rainbow-tasting” brand.

I wish the world had more brands with “Unicorn-riding” in the description.

Mission accomplished Iris.