“Facebook marketing requires communicating, not advertising” Forrester Research, Inc
Facebook users are aging. Over 35 may not be the largest group that is interacting on Facebook, but they’re the ones that are growing the most. What worked for your brand on Facebook yesterday will not work on Facebook tomorrow. What does that mean for your brand? You need to hire professionals. Don’t always look for the silly hook. Sometimes slow and steady wins the race. Just do it. Get engaged, and get into the Social Media sphere. If you work with a partner, your applications and pages will evolve with your brand. Ads on Facebook are horrible, and don’t convert. Ads that are INSIDE applications are powerful. Sponsorship deals will continue to grow. 4-26% CTR for Sponsored feed stories. Read and respond to comments. Enable discussion by leveraging your pages, and a page management system. Be transparent about your role and perspective.
Finally, create useful apps that model what friends do naturally – share info, experiences, and laughs