Social Media Pundit Quotes

June 9, 2009

“This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.”

Adam Ostrow, Mashable

“Consumers base their buying decisions on reputation, repeat exposure to the brand and being able to relate to the brand. And that’s what this app does. It allows the consumer to go beyond the 30-second television commercial and interact with brand itself.”

– Joe Couceiro, Busch Entertainment Exec VP CMO

“…US ad spending on widgets and applications is projected to reach $70 million, up 75% from 2008.”

– Debra Aho Willimson, eMarketer

“A downturn opens up rare opportunities to outmaneuver rivals.”

“Companies that injudiciously slash marketing spending often find that they later must spend far more in order to recover.”

– David Rhodes and Daniel Selter, Harvard Business Review

“Basically, in a recession, the consideration phase is more important than awareness — and that’s where advertising flops and social applications succeed.”

– Josh Bernoff, Forrester Research

“Social networks are where consumers feel comfortable expressing their feelings—good or bad—about companies, products and services. Marketers, retailers and social networks have an opportunity to tap into this stream of information-sharing.”

– Debra Aho Williamson, eMarketer

“Social media is perhaps the most powerful communications platform of the future. Making it viable is more than a VivaKi priority: it is an industry imperative.”

– David Kenny and Jack Klues, VivaKi managing directors
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eMarketer Support that online is recession proof

April 1, 2008

US Online Advertising:
Resilient in a Rough Economy
Summary

Even with the Olympics and presidential election campaigns on the horizon, overall ad spending in the US is in the doldrums. Except online. US Internet advertising will not only be more resilient than traditional media, it will grow. In fact, in 2009, 10% of all US ad dollars will go online.

The US Online Advertising report analyzes the factors that are contributing to the continued growth of the Internet channel in tough economic times.

Even as the growth rate declines through 2009, overall Internet ad spending increases will remain in positive territory—in the mid-teens or higher through 2011.

This growth, even if less than in years past will surpass all other major media.