The IAB recently issued “Social Media Ad Metrics Definitions” May 2009. Included are the following categories they feel are common and appropriate for Social Media engagement with consumers: If you feel like your brands’ application may appropriately fit into these categories, you should have a well thought out Social Media strategy either in place, or in development. Common dedicated brand application categories include but are not limited to:
Alerts
Business
Chat
Classified
Competitions
Dating
Education
Events
Fashion
File Sharing
Food and Drink
Games
Fun
Messaging
Mobile
Money
Music
Pets
Photos
Politics
Quizzes
Sports
Travel
Utility
Video