1000 Twitter Followers: How Social Media is Changing the Game

April 17, 2009

Today I hit a major milestone in the life of an avid Twitterfile. I surpassed 1000 followers.  To those that don’t use Twitter this may not seem like many. They may read about such Twitterati celebrities like @aplusk, @BarackObama, @jimmyfallon, @lancearmstrong, @iamdiddy – but let’s get serious, these people were in the public eye to begin with. To hear that they have hundreds of thousands of people following them shouldn’t come as any surprise. They’re intriguing, talented people that are changing the world, entertaining the world, and breaking records.  picture-6

The reason why my 1000 landmark is monumental is because I’ve never been in the public eye.  I’ve never been a guest on a talk show. I’ve never run a country, starred in a movie , cut a rap album, played in an all-star game or crushed the Tour De France.  That’s specifically why Twitter is exploding.  I have a following. Chris Dessi, father of Talia, married to Laura, son to Patricia and Adrian.  I live in a townhouse in a sleepy little town.  I have a good education, from good schools. I’m a good guy, with good values, and a good family.  I’ve never broken a record, let a alone made one.  But for this moment, I have 1000 people that are interested in what I have to say. Now, of course this is in a micro format (only 140 characters), and I fully understand that not all of my Tweets are read by my loyal flock. What I can tell you is that I get a thrill when I find something fascinating online, Tweet it, and see people Re-Tweet it.  WOW – the power of spreading information, and passing on the good.  I even decided to start #feelgoodfriday – where you can pass on stories that make you feel good.  I tweeted it, and saw people pass on a sweet video I found on youtube.com that documented a unique wedding proposal.  This is fascinating. This is powerful. This is also.. ALMOST the pinnacle of Maslow’s hierarchy of needs. Self actualization will come – with the next iteration of Twitter (who knows what that company will be called). Twitter offers us the ability to fulfill this aspect of our needy little personalities. Today I’m happy that I have 1000 people listening to me. After all isn’t that what we all crave in the end? To be recognized? To be acknowledged? I see you, I’ll follow you, I’ll listen to you.  Twitter is a blast, and can be a powerful business tool. The popularity will not wane, only grow. We’re tapping into some very primal human desires in the interim.  Cool.-


Why Your Business has to be on Twitter; Demographics Aren’t what you think

April 16, 2009

icon_aRecently I’ve been going a little Twitter crazy. There are a few factors involved, not the least of which is that I’m unemployed and learning about Social Media as much as I possibly can. The Twitterverse is bubbling with interesting links, updates, Tweets, and tools to grow your business online using Social Media techniques etc.  What I previously thought Twitter was all about has turned out to not be the case at all. I assumed that this would be a teen environment, and I’d be the goofy dad embarrassing his daughter while tweeting about Yankee Opening Day.  After conducting some research my hunch regarding the demographic has been confirmed.  It seems that the largest demographic according to Quantcast on Twitter is 18-34 year olds.  I think this has to do with the idea that entrepreneurs can build a community via Twitter for FREE. They don’t have to bit on Google Key Words, they don’t have to pay per click on a PPC Network. Just generate killer content, have a voice, and people will follow you. there is a strong sentiment on Twitter of shared ideas, and good behavior. Rarely do you see anyone ranting. Take a look at these numbers – I’m sure they’ll change your opinion if your still on the fence about getting your business involved with Twitter.

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