Connections

December 1, 2008

I’ve learned many great lessons over the years, but one that comes to mind that I’ve been particularly connected to. 

-It’s the leader’s job to initiate a connection with the people in your organization.

If you really want to make a difference, have an impact and get things done it’s up to you to reach out.  I’m started my 8th day on my new job, and I’ve only eaten alone once.  I’m in the process of getting to know everyone.  It’s not their job to make me feel welcome – they’re busy. 

So get out of your office, and start buying some people lunch.  You’ll be glad you did

Advertisements

Online Ads are Alive and Well

November 25, 2008

Despite our current financial crisis, US Internet ad revenue rose in the 3rd quarter of 2009 according to Yahoo Finance AP Writer Rachel Metz.

Metz goes on to say “The report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP said that online advertising revenue totaled almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.”

Seeing an increase regarding any economic activity these days is a good thing, but it’s certainly encouraging for the online world to see stories like this.  The manner in which online advertisers can performance (when a consumer clicks on ads) is a direct indicator of it’s success.  Other media doesn’t offer the ability for the advertiser to track ROI.  Online advertising is truly Direct Marketing on Steroids.

FINALLY – Good news!


F.A.S.T.

November 18, 2008

Day two at Miva, and things are going really well.   I’ve found the coffee, met most of the team in the New York office (if I haven’t met you yet, come by!), and found the men’s room (very important).  

Now it’s time to get things moving in the right direction as quickly as possible and with as little interruption of current business being conducted.  I’ve already identified a few things that need to be remedied that will help to streamline our process and assist our team as we grow the Alot.com brand and cultivate relationships with large branded advertisers like Better Homes and Gardens. 

Credit to Harvard Business Review for the acronym F.A.S.T.  I’ve taken some great points make in the last issue, and customized them some that apply to the issues we’ll be dealing with in the coming months.

Focus

Review all current processes with the team.

Accelerate

Identify operation initiatives that can be implemented in relatively quick and easy fashion – ie, road map an internal process, and formalize each step.  This will assist in stream-lining all aspects of Account Management, and assist in the implementation of additional deals.

Strengthen

Identify two to three obstacles that may have hindered the team in the past, and address each as soon as possible.  Address the steps that need to occur in order to get things running as smooth as possible in preparation for additional new business.  We’ll make sure that we can handle explosive growth.

Tie it All Together

Integrate our new streamlined process and refine as we go.  I’m communicating to the team that this will be an ongoing strategy and that I’ll need their full commitment and cooperation.  We’re already off to a great start!


MIVA News

November 14, 2008

Entry into a Material Definitive Agreement

 

Item 1.01. Entry into a Material Definitive Agreement.On November 10, 2008, MIVA, Inc. (“MIVA”) and Google, Inc. entered into an Amended and Restated Google Services Agreement (the “Google Agreement”), effective January 1, 2009, which amends and restates MIVA’s current Google Services Agreement which was set to expire on December 31, 2008. Under the Amended and Restated Google Agreement, MIVA, and its subsidiaries, have agreed to utilize Google’s WebSearch, on an exclusive basis, and AdSense Services, on a non-exclusive basis, for approved websites and applications. Approved websites and applications include websites and applications from MIVA’s subsidiary MIVA Direct, Inc. that have implemented Google WebSearch and AdSense Services under the current Google Services Agreement. Pursuant to the terms of the Amended and Restated Google Agreement, MIVA and its subsidiaries will generate revenues when consumers click through listings to Google advertisers’ websites. The Agreement has a term of two years and contains customary termination provisions.

Alot.com

November 13, 2008

Next week I’ll officially start at MIVA, Inc.  I’ve been reading as much as I can about MIVA Direct, and Alot.com so I can hit the ground running.  Since I’ve never been exposed this type of sell specifically, I’m really looking forward to learning from everyone involved.  I thought I’d share some preliminary details about Alot.com:

  • Vertically Focused toobar brand launched in Q4, 2007
  • Over 3.3 million live users as of Oct. 2008
  • Fully configurable toolbar and homepage product launched Oct 2008 – Beta versions launched July 2008
  • Flagship brand of MIVA Direct, a dvision of MIVA, Inc (NASDAQ:MIVA)

The more I get settled in, the more information I’ll share. Right now, I’m looking to expand relationships with any brands that would like to partner with us for their own personal toolbar. There are over 35 verticals thus far.


Media and Wedia

November 10, 2008

Last week I ran into my daughter’s room and excitedly told my wife that I thought I may have coined a term (this heady little insight is on my list of things to “do before I die”)….I was thrilled.  I’ve been immersing myself in everything Web 2.0, ever since attending the Web 2.0 Expo.  I was thinking about MIVA, Alot.com, and how interactive Media is being effected by the wave of Social Media.  I was feeling relatively pleased with myself after having labeled my Miva project (We)iva – so that I can track my first 100 days at the company  – and it hit me…this isn’t MEdia, it’s WEdia!  

WEDIA!

I did it! I coined a term…the euphoria was short lived, after I did a quick Google Search and realized the term has been around for a while now.  

Bummer. 

I’m not discouraged – I’m sure some day I’ll coin a term – either way – Wedia is a term I’m diggin’ right now.


Alot.com

November 10, 2008

The product team are killing it at Alot.com!  In the past three weeks, I’ve seen 2 iterations of the home page.  It just keeps getting better! Can’t wait to meet everyone.  

You can see that the team is paying attention to the current zeitgeist online regarding tapping into the power of the masses.  These downloadable toolbars help to make the users online experience easier, and more dynamic.  I’ll write more about this later (I’m in the process of digesting some great information from a Harvard Business Review Article – “The Contribution Revolution” – Letting Volunteers Build Your Business.  If past experience is any indicator, I’m sure I’ll stumble upon a few gems in HBR that can help out the manner in which MIVA is currently tapping the user base. 

Stay tuned.