I feel like we should hold off passing judgment, and commend the effort. Hiring someone for a role like this is certainly more forward thinking that ignoring Social Media altogether. I think we should also take this as further indication that Social Media isn’t going anywhere. This isn’t a bubble, this is a definitive shift in the manner in which media and information is shared by human beings.
The New York Times Hires a Social Media Editor; Does it Need One? My thoughts via a Comment on Mashable