December 11, 2008

MIVA Direct Appoints Chris Dessi as VP of Sales and Business Development
Tuesday December 9, 7:28 am ET
Appointment Follows the Launch of MIVA Direct’s Customizable ALOT Toolbar and Homepage Products


NEW YORK, NY–(MARKET WIRE)–Dec 9, 2008 — MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NasdaqGM:MIVANews), today announced the appointment of Chris Dessi as VP of Sales and Business Development.Chris’s appointment is intended to enable MIVA Direct to capitalize on opportunities presented through its recently launched customizable ALOT toolbar and homepage products. In his new role, Chris is responsible for negotiating co-branded toolbar agreements; selling sponsored homepage and toolbar widgets; and managing online ad sales across MIVA Direct’s portfolio of consumer destination sites.

Chris joins MIVA Direct from performance marketing firm, Zanox, where he worked as VP of Advertiser Sales. Prior to Zanox, Chris served as Director of National Advertiser Sales for AzoogleAds, Inc (now Epic Advertising, Inc). He has also held senior sales and business development roles for companies including Responsys, Inc. and Mediaplex, a division of ValueClick, Inc.

“We believe that the launch of our customizable ALOT toolbar and homepage products in October presents potentially significant opportunities for MIVA Direct and that Chris, with his depth of industry experience and proven track record, is the perfect candidate to help us leverage these opportunities,” commented Peter Corrao, MIVA’s President and CEO.

Added Chris Dessi: “This is an exciting time to be joining the MIVA Direct team. I believe that the ALOT brand is continuing to gain traction in the market and as its scale and reach increase, it opens up a wealth of opportunities for brand and direct response advertisers.”



About MIVA®, Inc.

MIVA, Inc. (NasdaqGM:MIVANews) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to attract and retain qualified key personnel, (3) our ability to develop and successfully market new products and services, and (4) the potential acceptance of new products in the market. Additional key risks are described in MIVA’s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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     MIVA Contact:
     Alex Vlasto
     (212) 736-9151
     Email Contact

Top Online Predictions for 2009

December 11, 2008


predict1Growth in mobile advertising 

Yes, it’s probably featured on every prediction list for the past several years, but ’09 is almost certain to see significant expansion in mobile advertising. Technology, increasing bandwidth and smart phone ubiquity have brought us to the point where engaging mobile campaigns are no longer just pipe dreams. Marketers in ’09 are likely to increasingly leverage direct response opportunities on mobile.


M&A – bargain hunters out on the prowl

I don’t think any economic commentators are expecting conditions to improve markedly in ’09. Fledgling businesses are going to struggle to get second or third round funding and many established businesses are going to see falling valuations. We should expect M&A activity as companies with good liquidity go bargain hunting.


Migration to more measurable channels

This one is happening now is certain to continue into ‘09. As marketing budgets get squeezed, money will continue to flow out of brand led channels and into direct response.


Ad network consolidation

A cursory glance up and down the aisles at industry trade shows is enough to highlight that there are a lot of ad networks out there chasing the same advertisers and knocking on the same publishers’ doors. With the softening display market and the general economic malaise, it’s likely we’ll see some consolidation in ‘09.


Privacy debate will continue to rage

The backwards and forwards between the various stakeholders looks set to continue into ’09. Over the course of next year, we’re likely to see greater consensus reached surrounding the issue of behavioral targeting and the correct rules of engagement.


Widgets / buttons / gadgets – call them what you will, they’ll continue to be big in ‘09

Brands want to reach customers beyond the confines of their websites and consumers want a customized online experience. And widgets are the glue in the middle. Expect continued growth in the widget space in ’09 and in particular with desktop implementations as consumers look to replicate the iPhone experience on their PCs.