zanox appoint Nic Peters as new UK Country Manager

December 4, 2008

I wish Nic luck – 

Written by David Tutin
Thursday, 27 November 2008
zanox (, a global leader in performance-based online marketing, has announced the appointment of Nic Peters to the position of UK Country Manager. Peters has been promoted from Sales Director at zanox, a role she took up in February 2008. As UK Country Manager, she will be responsible for building on the success experienced by zanox in the UK during 2008, as well as working with leading brands to develop the company’s market share. Previously, Peters held positions with AltaVista, where she was the company’s 3rd UK employee and worked on introducing the brand into the UK market. From there she moved to MediaBrokers, rising to the position of sales director within two years, a period when she introduced its behavioural targeting and Pay For Performance services to the UK. Prior to joining zanox, she was Sales Director of behavioural marketing specialists, Unite Interactive, a division of Accelerator. “zanox is in a very strong position in that our truly global reach and excellent local publishers offer an unrivalled service to both advertisers and publishers alike,” commented Peters. “The UK remains a vital territory for performance marketing and I’m very confident that we can build on the good work already carried out this year.” “Nic has made a huge impact on zanox in the UK in a very short space of time and we’re delighted that she will be taking full responsibility for the business in the UK going forward,” said Uwe Bormann, International Marketing and PR Director “Her experience, drive and expertise is a major asset to the business.”

About zanox AG is leading the German market for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place, such as retail and shopping, travel, T.I.M.E.S. (telecommunications, internet, media, entertainment, software) and financial services. Affiliate programs provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are in addition being motivated by fast and transparent compensation. zanox’s technological lead becomes manifest in its currently running 1 million euro idea contest for new applications based on its affiliate web services.
In addition to its 24 branches in foreign countries, zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the GAP campus opened its doors at zanox headquarters in Berlin to serve as an international meeting point for developers and designers.
Since 2007, 60% of zanox has been owned by Axel Springer AG and 40% by PubliGroupe. Axel Springer AG is Germany’s largest newspaper house, ranks third among her magazine publishers and is also one of the leading European media companies. PubliGroupe AG is an independent, internationally leading group offering marketing, sales and services to media and advertisers, which it assists in the implementation of their communication and media strategies by delivering marketing and technology services to them. For further information, visit: