Recently I’ve had conversations where I’ve touted the power of a good continuity program. From Ringtones, to Dating offers, continuity is the name of the game. After a small initial sign up fee the user is then obligated to pay on a (usually) monthly basis to the advertiser.
4 Secrets to success of a continuity program
1. Charge for the first months membership after the first 7 to 14 days as a member
2. Allow for incentivized traffic on these offers
3. Analyze – Measure and quantify your allowable acquisition rate