3 Ways to Streamline Your Message

Even though we write more and more. It’s ironic that what we tend to write looks more like a vanity plate, than an old fashioned letter. The most powerful messages aren’t full sentences at all – think of “I like Ike” When it comes to effective communication – short beats long. Always. Credibility is as important as philosophy. The words that we use, become our MO. Claims of being new and improved, (when they’re not) is the kiss of death. Think of “new coke”….the best just got better??? Talk about “Jumping the shark”

We all know that if a sales pitch is way too over the top the product will fall through. Consumers can sniff out when something is just reused sameness packages as exciting newness. So how do we overcome a culture where Harvard multi-syllabic banter is trumped by text – like mono-syllabic?

Here are three tips to streamline your message

1. Tell people who you are or what you do
2. Say what you mean, and mean what you say
3. Consistency matters


One Response to 3 Ways to Streamline Your Message

  1. Anonymous says:

    Very true and very applicable!



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: