Continuity Programs continue to be some of the best performing offers on our CPA network. They are tailored to convert well, and due to the monthly cost to consumer, each advertiser that may have previously purchased media on a CPM, or CPC basis can now justify a certain amount of money (allowable aquisiton cost) to generate a conversion. They know that they can afford to do so because the quality of the conversions/sales that we generate is unsurpassed. Since the majority of these conversions are happening via search, we’re finding that the advertisers churn rate is low, and therfore they can afford an attractive CPA to our affiliates/publishers.
Continuity Programs – Minimal upfront cost to register, coupled with a monthly subscription model.